Websites for appointment businesses
Websites for appointment businesses. Built to fill the diary.
Salons, barbers, trainers, tutors and groomers all depend on one thing: a booking. Your site should make that quick on a phone, at ten at night, when you're closed.
Free, no card details, and a reply from a person within one working day.
- You see a real design of your homepage before you pay anything
- Live in 7 days from when your payment or deposit lands
- Your Google Business Profile set up or tidied, free
A concept design for The Cutting Room, a salon we made up to show what a site in this sector could look like. Not a real client. See the live sites and all ten concepts
What your customers are looking for
They often book when you're closed
Evenings and weekends, on a phone. If 'Book now' isn't on screen the whole time, they'll book with someone whose is.
They want the price and the time
Prices, how long each thing takes and any deposit, written out, so nobody has to ring to ask.
First visits make people nervous
What happens at a first session, lesson or appointment. Where to park. What to bring. Answer it on the page and it stops being a reason not to book.
What we put on the site
Every site starts from a checklist for appointment businesses, then changes to fit your business. This is the starting list, before we know the details.
- 'Book now' in the header of every page, going straight to your own booking page
- Your full price list, with durations, deposits and any 'from' prices explained
- Your first visit step by step, plus parking, access and what to bring
- Your team, with qualifications and insurance where you have them
- A gallery of your real work, and reviews shown exactly as they are on Google
- Your deposit and cancellation rules, in plain words
What every page is for
A booking. 'Book now' takes people to your own live booking page. Calling, WhatsApp and gift vouchers come second.
What we won't write on your site
Unless you can back it up, it doesn't go on.
- 'Guaranteed results' or 'guaranteed pass'
- 'Only 2 slots left' unless it comes live from your diary
- 'No refunds' or 'non-refundable' without a fair notice window
- Before and after photos without the client's consent
The five pages of a Starter site
This is what a £499 Starter site for appointment businesses is made of. Legal pages like privacy come on top and don't count towards the five.
- 1Home
What you do, where, your top services with prices, and Book now.
- 2Services and prices
The full menu, durations, deposits, vouchers and memberships.
- 3About and team
Who does what, with qualifications and insurance.
- 4Gallery and reviews
Your real work and your Google reviews.
- 5Contact and find us
Map, parking, hours, access and a question form.
Which package usually fits
Four fixed prices, paid once. We'll tell you honestly which one suits you, and it's often not the biggest.
One page
Good for a one-person business with a short price list, like a mobile groomer or a tutor.
Starter
Prices, team, gallery and contact each get their own page.
Complete
Adds pages for your top services in your town, first visits, gift vouchers, and memberships or courses.
Bespoke
Suits places people choose for the feel of the room: salons, spas, boutique studios. Less useful for tutors or driving instructors, whose customers want proof, a price and a slot.
No VAT to add. Starter is up to five pages and Complete is about ten. Bespoke is priced after a 15-minute call. Every price, in full
Who this covers
The same checklist works for all of these. If your business is close but not listed, it almost certainly fits here too.
- Hair salonsSee the page
- Barbers
- Beauty and nails
- Personal trainersSee the page
- Massage and mobile therapistsSee the page
- Yoga and studios
- Tutors
- Driving instructors
- Dog groomers
More concept designs for appointment businesses
Invented businesses, built to show the standard. Tap one to open it full screen.
Fenwick Strength, personal trainer. Not a real client. Websites for personal trainers
Marsh Lane Therapy, mobile massage therapist. Not a real client. Websites for mobile therapists
Your homepage design is free
We design your homepage first and send you a private link. If you like it, we build the rest. If you don't, you pay nothing and that's the end of it.
Once you've approved it, you pay in full or pay a deposit, and the site goes live within 7 days of that landing.
What you get
- Nothing to pay until you've seen your design
- Two rounds of changes to the design
- Hosting free for 12 months, then £15 a month
- A new domain in your name, £13 a year
- Your Google Business Profile set up or tidied, free
We build new websites on a new domain. We don't move existing websites, domains or email.
Questions appointment businesses ask
Will it work with my booking system?
Yes. 'Book now' links to the booking page you already use, like Fresha, Square or Booksy, so your diary stays in one place.
I sell memberships. Does that change anything?
If people can join online, we add an easy way to cancel online too, and set your terms out in plain words, ready for the new subscription rules.
Can I show before and after photos?
Yes, if they're your real work, not retouched, and the client has agreed. We'll ask you to confirm both.
I'm mobile. What goes where the map would be?
A plain list of the towns you'll travel to, so nobody books from too far away.
Where your customers are
We're in Basildon and build for businesses across Essex and east London. These ten towns each have their own page.
Other sectors
Each one has its own checklist and its own concept design.
See a site built to fill your diary, free
A few quick questions and about two minutes. A real design of your homepage comes back within 48 hours.
Free, and there is no card field anywhere on the form.